Who are we?
Our journey began over a decade ago, fuelled by our founders' love for the great outdoors and all things aquatic. This infectious enthusiasm laid the groundwork for Bluefin, igniting the mission to share this passion and the incredible adventures it brings with fellow outdoor enthusiasts and paddleboarders.
As a family-run business, you can trust that every member of our team shares the same values and goals, which is evident in our products. Our each paddleboard is carefully designed and constructed by industry experts, so we can confidently say that they are all crafted by SUP lovers for SUP lovers to build the perfect stand up paddle board.
Cruising Through the Years
2013
Bluefin Was Founded
This is the year when it all kicked into high gear—the birth of the Bluefin brand. It's when we started building our awesome team and fired up the engines to kickstart Bluefin SUP.
2018
The Cruise Was Launched
Our journey hit a major milestone in 2018 with the launch of the first-ever Cruise model. It was the result of years of hard-earned knowledge, and this board set the stage for all the exciting releases to follow.
2020
First Accessory Released
In 2020, we ventured into the realm of accessories, broadening the Bluefin portfolio to include electric pumps. Little did we anticipate that a couple of years later, we would have launched more than 25 SUP accessories across the UK and EU.
2022
Colour-ways Launched
In 2022, we unveiled five exciting new colour-ways to enhance our flagship Cruise range. These vibrant hues are designed to make you truly shine and stand out on the waves.
2023
Kayaks Launched
The year 2023 marked a significant milestone for Bluefin. Not only did we celebrate our remarkable 10th anniversary, but we also broadened our water sports collection from paddleboards to include kayaks, opening up even more avenues for adventures.
Born to Paddle: A Message From Our Founder
"In 2013, I founded Bluefin SUP fuelled by my passion for stand-up paddleboarding and a vision to make this incredible sport accessible to all. At our headquarters in Hebden Bridge, we meticulously design every paddle board in-house, driven by our enthusiasm for all things outdoors. Our team of SUP enthusiasts, ensures that when you select a Bluefin product, you're choosing nothing but the absolute best in terms of quality and performance."
- William Vaughan, 2023
Fuelled by Adventure: Our Mission
At Bluefin, we're not confined to a single mission, we're driven by a diverse set of goals that shape our vision for the future. Our foremost commitment is to provide outdoor enthusiasts with ethically produced, top-quality gear designed for water-related activities.
We also prioritise minimising our carbon footprint and proactively support environmental initiatives. Whether through organising beach clean-up initiatives or pioneering innovative board recycling programs. We will continue to take meaningful steps towards a more environmentally responsible future.
Explore Our Flagship SUP
Designed by industry experts our flagship inflatable SUP paddleboard is available in 6 vibrant colours. This range combines practical, patented features with an atheistic design. After 10 years of experience and knowledge in the SUP industry we believe this board is the best on the market.
The kickpad enhances manoeuvrability on the water, making executing smooth turns and quick pivots a breeze!
Simply attach a kayak seat to the D-rings for added comfort and flexibility during your paddling journey.
With their innovative design, these bungees offer versatility and ease allowing you to securely transport all your essentials.
Easily attach your action camera, ensuring you capture all the unforgettable moments on the water.