The Team Behind The Tide
At Bluefin SUP, we're more than just a brand; we're a tight-knit family passionate about paddleboarding. As a small, family-run business, every customer is not just a number but a cherished member of our community. Our team consists of real people, genuine enthusiasts dedicated to sharing their love for SUP with the world. From our family to yours, we're here to provide personalized service and support every step of the way. Join us and become part of our extended paddleboarding family, where every adventure is a shared joy and every customer matters.
Our Why: The Heart of Bluefin
Born in Yorkshire and family-run, Bluefin was founded on a simple belief—everyone should have the freedom to explore the water. Adventure has always been at the heart of what we do, and we design high-performance, durable paddleboards to help others experience that same sense of escape.
Whether you're paddling for fun, fitness, or adventure, our mission is to create boards that let you explore with confidence—because nothing beats the feeling of being out on the water.
Not Your Average SUP Brand
We're not just about making paddleboards—we’re about living the adventure. At Bluefin, we’re always looking for ways to step beyond our comfort zone, connect with the community, and make a real impact.
Our team takes part in events, challenges, and initiatives that bring paddlers together, from regular outings to our annual appearance at SUPFest, where we share our passion with fellow enthusiasts. We also collaborate on beach clean-ups and environmental campaigns, doing our part to protect the waters we love.
United by Water: The Wider Bluefin Community
Social Community
Join the Bluefin SUP community on Facebook, Instagram, and beyond, where thousands of paddlers connect, share adventures, and inspire each other. Our Bluefin SUP Owners Club on Facebook is a thriving hub for expert advice, trip tips, and a welcoming space for all. Follow us for the latest SUP insights, destinations, and updates.
Our Ambassadors
Our Bluefin SUP ambassadors are passionate paddlers who embody our values, inspire others, and share our pride in everything we do. Across social media and in real life, they showcase the best of stand-up paddleboarding—exploring breathtaking locations, pushing their limits, and helping others discover the joy of life on the water.