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The family beyond the brand

Who is the family behind Bluefin SUP?

our passion, your adventure

At Bluefin SUP, we're more than just a brand; we're a tight-knit family passionate about paddleboarding. As a small, family-run business, every customer is not just a number but a cherished member of our community. Our team consists of real people, genuine enthusiasts dedicated to sharing their love for SUP with the world. From our family to yours, we're here to provide personalized service and support every step of the way. Join us and become part of our extended paddleboarding family, where every adventure is a shared joy and every customer matters.


    Being a family-run business means shared values and goals are at the heart of our team, reflected in the quality and ethos of our products. Our home in Yorkshire provides endless outdoor inspiration, giving us inspiration for everything outdoors.

  • social community

    Bluefin is a home for SUP lovers. It's not just about a board its about getting outdoors with your friends and enjoying nature. Our 'Bluefin SUP Owners Club' on Facebook is a thriving hub with thousands of members, all ready to welcome newcomers into the Bluefin family.

  • getting involved

    We're not afraid to venture out of our comfort zone and get involved with events and campaigns. Our team enjoys regular outings, makes an annual appearance at SUPFest, and collaborates on beach clean-ups, embracing every opportunity to come together and make a difference.

  • storytellers

    Every team member, customer, and board carries a unique tale. We're passionate about celebrating the achievements and aspirations of our community and colleagues alike. A Bluefin product isn't just an item you buy; it's your ticket to the great outdoors, where endless stories await.

  • our ambassadors

    We're proud to collaborate with ambassadors globally, growing the Bluefin family. Our global ambassador program consists of individuals who represent Bluefin's values. Their pride in working with us mirrors our pride in partnering with them, strengthening our shared commitment to paddleboarding.

the bluefin family


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