Market Leading Innovation
ESL: Exo Surface Laminate
ESL (Exo Surface Laminate) is a high-durability material used across all our boards, providing exceptional strength while remaining lightweight. Designed to withstand the elements, ESL ensures long-lasting performance, making every adventure more reliable.
FRS: Flex Reduction System
FRS (Flex Reduction System) features premium carbon side rails that enhance stiffness and performance, delivering a more stable and responsive ride. Engineered for speed and precision, FRS is integrated into our Carbon, Sprint, and Rogue models, ensuring ultimate control and efficiency on the water.
Air Duo - Dual chambers
Exclusive to the Carbon, the Air Duo independent inner chamber enhances board stiffness for superior performance while also serving as a key safety feature. This innovative dual-chamber design provides extra buoyancy and security, ensuring added confidence on the water.
Patented Technology
We're always driving paddleboard innovation, leading with smarter, more practical design. Traditional bungees were limiting, so we introduced a karabiner clip for better bungee versatility, allowing easy removal and adjustment—an idea many have since followed.
Our patented reflective D-rings ensure secure gear attachment while enhancing visibility in low light. Every detail is crafted for performance, safety, and convenience, and we’re continuously refining our boards to set new standards in the SUP world.
Pioneering Safe Padding
Reliable Ankle Leash
Ankle Leash – Every Bluefin SUP comes with a comfortable, high-quality ankle leash to keep you securely connected to your board. Designed for safety and ease of use, it ensures your board stays within reach if you take a dip, giving you peace of mind on the water.
Watertight Phone Case
Stay connected and capture every moment on the water with our watertight phone case, built to keep your device dry and secure while paddling. With a clear, touch-friendly design, it allows easy access to maps, calls, and photos without exposing your phone to the elements.
Durable Design
Engineered for longevity, Bluefin SUPs are built with ultra-tough, multi-layer PVC and reinforced seams, ensuring exceptional durability against impacts, abrasions, and wear. Our boards are designed to handle everything from rocky shores to long-distance adventures, giving paddlers confidence in every session.
Expert UK Design Team
Our expert UK design team isn’t just about creating paddleboards—they live and breathe the sport. Joel and Ben, our passionate designers, personally test every board to ensure top performance, durability, and style. They’re hands-on in the process, refining every detail so you get a SUP that’s ready to go from box to beach with everything you need. With their dedication and expertise, you can trust that every board is built for an unbeatable experience on the water.
The Cruise: A Legacy of Innovation
Through the years, the Cruise has undergone cutting-edge innovation and transformative changes—evolving with advanced materials, streamlined designs, and pioneering technology to enhance every ride. We are constantly innovating and improving to push the boundaries of performance and durability.
Latest Cruise
Original Cruise