Innovate, Educate, Navigate

INNOVATE // EDUCATE // NAVIGATE

We are Innovators, Educators and there to help you Navigate new waters and the exciting world of SUP.

EXPERT UK DESIGN TEAM

Our designers are real guys, passionate about SUPing and empowered to bringing you Innovative, awesome looking SUP's that you can count on to get you from box to beach with everything you need. Joel and Ben are not shy to get their sleeves rolled up and make sure that all our gear has been meticulously tested to make your experience even better.

PATENTED TECHNOLOGY

REFLECTIVE SAFETY

Every Bluefin SUP includes our patented reflective D-ring mounts. These are a super strong moulded PVC component that you know you can count on should things ever turn for the worst. Check out our "Tough Love SUP" Video to see how strong these mounts really are.

TOUGH LOVE SUP VIDEO
BUNGEE VERSATILITY

We were fed up with Bungees being tied together and sealed so you couldn't take them off, so we added a karabiner clip to help. We were the FIRST brand to add this to SUP and we are flattered by the many brands who have chosen to take inspiration. CRUISE got it first so why not check it out, you can't go wrong.

Cruise