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Whats the difference?

history of cruise

We explore the updates that have been made on the CRUISE Board design that has made it one of the most loved SUP's in Europe! From patented innovation to a whole new look, CRUISE has empowered water lovers everywhere to get out and stand out.

What's changed?

  • 2019 Cruise V2

    The second version of CRUISE was launched thanks to you, we took on your feedback and made the board even better than the original with improved finboxes and a stiffer ride.

  • Bluefin SUP Cruise Paddle Board

    2020 Cruise V3

    The Lockdown year, but that didnt stop us, we went one step further than last time and made all the fins removable and upgraded the accessories but the board still wasnt light enough.

  • 2022 Cruise V4

    A legacy was born, we made it 30% lighter than before but just as rigid, Improved all the accessories to be even more premium and refined the overall board design. Oh and not to forget, we added 5 colours to the range.

Whats different?

There's more to shout about on the new CRUISE and what makes the new board an upgrade from the previous model! We have added patented safety innovations and made things easier for you to personalise your CRUISE the way you want it. So what does the new design have that the previous doesn't?

  • Refined Board design

    The new Cruise is 30% lighter than before, has a longer deck-pad for even better kick turns and is slightly stiffer than the previous model. Theres now 3 action camera mounts on the board, reflective D-ring mounts and detachable bungee clips.

  • More Colours

    Pink, Red, Orange, Blue, Purple take your pick, Cruise is now the same bard just in any colour you like. Stand out this summer and personalise your paddling experience.

  • Improved Paddle

    We have refined the fibreglass reinforced paddle design and improved the shape of the paddle blade. The new paddle is just as light as the previous one but even stronger than before being able to bear 60kg and has a really nice matt finish.

  • Enhanced Bag construction

    The bag has been designed to hod all your gear and your lunch. Other brands give you a basic, almost see through carrier bag, but not us. The Cruise Bag is made from the most high quality materials, has enough support straps to keep you going and is super comfy over a long period.

  • inflate and deflate

    The new included compact pump packs down even smaller than before, gets your board inflated in less than 10 mins and for the first time lets you deflate the board down to its smallest size for an even more portable SUP experience.

  • Super comfy Kayak Seat

    We have all seen the "SUP kayak seat" that comes with every cheap SUP on the internet and believe me when i say it is not comfortable. Our new Inflatable kayak seat, exclusively available with the Legacy Blue CRUISE, is best in class and worth sitting on. It attaches to SUP's and Kayaks, has an inflatable seat base and fibreglass rods in the backrest for the most support. Honestly if you haven't tried it you wont realise what you are missing out on.

which cruise?

Both cruise designs are awesome, wether you are looking for something that costs less of if you prioritise design and want more bang for your buck we've got you covered.


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