Cruise Through Time: A Legacy of Innovation

Bluefin SUP paddleboard with blue and white design, featuring a textured grip and cargo net.

2018

Version 1

The original Cruise set the standard for all-round paddleboarding, combining durability, stability, and performance. A customer favourite from the start, it paved the way for Bluefin’s evolution into a leading SUP brand.

Bluefin SUP paddleboard in blue and white with textured deck and bungee storage. Ideal for cruising.

2020

Version 2

The Lockdown year, but that didn't stop us, we went one step further than last time and made all the fins removable and upgraded the accessories but the board still wasn't light enough.

Bluefin SUP Cruise paddleboard, featuring a sleek blue design and sturdy grip. Ideal for paddleboarding adventures.

2022

Version 3

A legacy was born, we made it 30% lighter than before but just as rigid, Improved all the accessories to be even more premium and refined the overall board design. Oh and not to forget, we added 5 colours to the range.

Revolutionising the Cruise What's New?

Man holding a paddleboard with "CRUISE" text, wearing sunglasses and a cap, on a beach background.

01. Refined Board Design

You asked, we listened... The new Cruise is 30% lighter than before, has a longer deck-pad for even better kick turns and is slightly stiffer than the previous model. Theres now 3 action camera mounts on the board, reflective D-ring mounts and detachable bungee clips.

Group of paddleboarders in colorful boards arranged in a circular formation on clear water.

02. More colours

Pink, Red, Orange, Blue, Purple take your pick, Cruise is now the same bard just in any colour you like. Stand out this summer and personalise your paddling experience.

A person paddles a turquoise SUP with a paddle in shallow water, emphasizing an active water sport.

03. Improved Paddle

We have refined the fibreglass reinforced paddle design and improved the shape of the paddle blade. The new paddle is just as light as the previous one but even stronger than before being able to bear 60kg and has a really nice matt finish.

Person with Bluefin SUP backpack, gazing at a serene lakeside scene, enjoying outdoor adventure.

04. Enhanced Bag Construction

The bag has been designed to hold all your gear and your lunch. Other brands give you a basic, almost see through carrier bag, but not us. The Cruise Bag is made from the most high quality materials, has enough support straps to keep you going and is super comfy over a long period.

Person using a pump to inflate a paddleboard, showcasing hands and pump gauge detail.

05. Inflate And Deflate

The new included compact pump packs down even smaller than before, gets your board inflated in less than 10 mins and for the first time lets you deflate the board down to its smallest size for an even more portable SUP experience.

Man in wetsuit adjusting a Bluefin SUP paddleboard by water. Features a comfortable backrest.

06. Super Comfy Kayak Seat

Our new Inflatable kayak seat, exclusively available with the Legacy Blue Cruise, is best in class and worth sitting on. It attaches to SUP's and Kayaks, has an inflatable seat base and fibreglass rods in the backrest for the most support.