Original Blue Cruise 10'8 Bluefin paddle board

Man paddleboarding on a blue stand-up paddleboard in clear water, wearing a life vest and swim shorts.

Blue Original Cruise 10'8 Premium Inflatable SUP Paddleboard

Two people carrying inflatable paddleboards on a sandy beach near a cliff under a blue sky

Bluefin SUP 9" US surf fin being installed on a paddleboard with a scenic background.

Hand holding a strap on a Bluefin paddleboard against a sandy beach background.

Four people relaxing on colorful paddle boards in crystal-clear water. Perfect for summer fun.

Collage of Bluefin SUP products: a paddle bag, SUP paddle, hand pump, and ankle leash by the water.

Latest Version

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Blue Original Cruise 10'8 Premium Inflatable SUP Paddleboard

Name: Blue Original Cruise 10'8 Premium Inflatable SUP Paddleboard
Brand: Bluefin-testing
SKU: V6_CRUISE108_LEGACY
Price: 359.99 GBP
Availability: InStock

£359.99 £599.99

698 total reviews

Colour: Blue Original

Size: 10'8

10'8
12' XL NEW

Product Highlights

Beginners Favourite

Bestseller

Most Versatile

Stable Design

5 Year Warranty

Lightweight

Blue Original Cruise 10'8 Premium Inflatable SUP Paddleboard

£359.99 £599.99

why cruise?

Not Your Standard SUP

Paddleboarder using a blue inflatable paddleboard on clear water, holding a paddle and wearing a life vest

Stable by Design

With its wide, steady shape, the Cruise is designed to help you feel balanced and in control. A board made for all abilities, all waters, and every adventure.

Red tractor parked on grass with blue inflatable paddleboard underneath and a 5-year SUP cover badge

Built To Outlast

Designed to outlast cheaper alternatives, Cruise brings premium durability at an affordable price and backed by a 5-year warranty, for years of adventure.

Cross-section of an inflatable paddleboard showing layers, textured surface, and valve detail

Lightweight ESL Construction

Made with durable ESL material, the Cruise is 20% lighter than our previous model at just 9kg. Built to stay strong and stable, it’s tested up to 28 PSI for confidence on every paddle.

Four colorful inflatable paddleboards arranged in a circle, showcasing different designs and features.

Four Bold Colours. One Iconic Design.

Refined over 10 years, the Cruise has become an icon on the water. The latest model brings sharper details, bolder colourways, and a design that looks as good as it performs.

Specs & Features

Introducing the brand new Cruise Evolution Series, the ultimate all-round paddle board shaped by 10 years of SUP expertise and your rider feedback. We have engineered this Cruise so it's lighter but just as strong as our previous models. It's crafted for all levels, built to last and backed by a 5-year warranty for total peace of mind.

If you're wanting a lightweight all-round paddle board that is ready for any adventure the Cruise is for you. The cool new design will make sure you stand out on the water and includes upgraded features that are built around you. The Cruise Evolution is ready when you are...

Upgraded Features:

Ultra-Light & Tough: Patented ESL™ Construction makes this one of the lightest, most durable paddleboards on the water. 9.1kg of strength that gives you years of adventures.
Supersized Deck pad: More grip, more space, more room for mates or SUP pups.
Bold New Look: Fresh colourways that look as good as they perform.
Complete Adventure Kit: Paddle, pump, leash & bag, everything you need right out of the box.
Faster, Smoother Tracking: Our upgraded US Surf Fin not only improves your speed on the water but has added stiffness to keep you balanced on your journey.

Board Specs

Dimensions: 325 x 82 x 16cm & 128 x 32 x 6 inches
Max User Weight: 150kg
Board Weight: 9.1kg
Package Weight: 16.6kg
Skill Level: Great for all levels
Recommended PSI: 15-18PSI

What's In The Box

Cruise 10'8 Paddleboard
Aluminium Double Strength Travel Paddle
Swift Pro Pump
ProBoard Backpack
9in US Surf Fin
10ft Ankle Leash
Quick-Suck Bottle Dock
Waterproof Phonecase
Pro Repair Capsule
Leaflet

Accessory Specs

Bag Dimensions: 90cm x 46cm x 23cm / 37" x 18" x 9" inches
Fin Box: 9in US Surf Fin
Paddle Length: Max height: 210cm & 83 inches
Min height: 175cm & 69 inches

Construction

All our boards are built to last with market leading standards. We use brand new patented ESL technology as well as Military grade PVC construction and super reinforced composite dropstitch to make sure these boards are strong enough to last you years.

Adventure in motion

The Cruise In Action

included accessories

The Complete Kit

Light blue diagonal stripe design on a black background, creating a modern abstract pattern

Abstract design with diagonal light blue stripes on a black background, creating a modern aesthetic

Person using a blue hand pump on the beach to inflate a paddleboard with a textured surface

Dual Action Pump

Inflate your SUP twice as fast with our dual-action SUP pump, designed for effortless inflation.

Black paddle blade with blue accents and text "BORN TO PADDLE" partially submerged in water

Durable Paddle

Our lightweight aluminium SUP paddle, offers durability, adjustable length, and a comfortable grip.

Woman in a white sweater carrying a large blue and gray paddleboard bag by the water

SUP Backpack

Carry your board with ease using our durable SUP backpack, featuring padded straps.

Person attaching a blue fin to an inflatable paddleboard on a sandy beach

US Surf Fin

Enhance your board’s stability with our surf fin, built for easy installation and smooth paddling.

Inflatable paddleboard with a silver center fin and a blue patterned base around the fin

Bottle Holder

Keep your drink close with our bottle holder that suctions securely to your SUP.

Ankle Leash

Built for reliability the padded ankle leash keeps you safely tethered to your board.

Person's hand holding a gray shaker bottle above a blue-trimmed bag on sandy beach

Repair Kit

The repair kit is equipped with essential patches and a SUP Valve Wrench for quick board fixes.

Phone Case

This watertight case keeps your phone dry while allowing full use of its features.

Small Details. Big Difference.

White background with no visible objects or text, creating a blank canvas effect

Abstract blue graphic with diagonal lines and layered shapes creating a dynamic design

Abstract design with a dark blue diagonal stripe on a white background, creating a modern look.

Inflatable paddleboard with textured deck pad, center fin, and blue graphics for cruising.

Inflatable paddleboard with blue accents, textured deck, center fin, and inflation valve for stability

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Inflatable paddleboard featuring a textured black deck, blue accents, and a central inflation valve

Textured black surface with raised circular patterns and diagonal lines, resembling reptile skin.

Close-up of a stainless steel D-ring with a blue protective cover on a textured black surface

Blue paddleboard leash with black clips and connectors on a textured surface

Bluefin surf fin in light blue color attached to an inflatable paddleboard's fin box

Close-up of a gray attachment plate with a strap and metal ring on a paddleboard surface

Close-up of a gray D-ring attachment on a blue inflatable paddleboard surface

Rear Kickpad

Croco Deckpad

Kayak Seat D-Rings

Woven Handles

Bungee Storage

US Fin Box

Camera Mount

Safety D-Ring

The rear kick pad helps you make faster turns and enjoy better manoeuvrability.

The innovative deckpad is designed for comfort while providing maximum grip.

Attach a kayak seat using the built-in D-rings and enjoy a different way to paddle.

Durable woven handles are perfectly positioned for easy carrying and control.

Patented Front and rear bungee storage gives you space to secure all your gear.

The versatile US fin box allows you to customise your setup with different fins.

Mount your action camera and capture every adventure from the perfect angle.

The patented reflective safety D-ring adds extra visibility and safety on the water.