





Blue Original Cruise 12' Premium Inflatable Paddleboard
Frequently Bought Together

Blue Original Cruise 12' Premium Inflatable Paddleboard
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You Should Choose The Cruise 12' If:
- Want a versatile all-round board for exploring lakes, rivers, and coastal waters
- Need a stable, easy-to-ride SUP that suits all skill levels
- Prefer a balance of manoeuvrability and glide
- Load of 175kg or under. With extra space and capacity, it's perfect for bringing your pup or even a child along for the ride.
- Are a beginner or intermediate paddler looking for a reliable board
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You Might Need a Different Board If:
- Want a board designed for long-distance touring? Choose Rogue.
- Want a board built for racing? Choose Sprint.
- Prefer an ultra-compact board for travel? Go for Lite.
- Need a SUP with extra rigidity and carbon reinforcements for enhanced performance? Choose Carbon.
- Paddling with a full crew? Go big with our ultimate group board the Mammoth
Lightest & Strongest SUP
The Cruise is 20% Lighter than our previous model but has kept Bluefins trusted strength. Our new ESL construction means we have been able to shed the Kilo's, not the quality.
All-Round Board
Designed for versatility, the Cruise is the ultimate all-rounder, perfect for beginners and experienced paddlers tackling lakes, rivers, and coastal waters.
Huge 5 Year Warranty
Built to last, the Cruise comes with an industry-leading 5-year warranty, giving you complete confidence in its durability and performance.
Complete SUP Package
Everything you need to hit the water is included: a premium paddle, high-pressure pump, travel backpack, and essential accessories for a hassle-free adventure.
Paddle-Ready Specs & Features
Board Description
Introducing the brand new Cruise Evolution 12'. The ultimate all-round paddle board, crafted with 10 years of SUP expertise and shaped by your rider feedback. We've made this Cruise even more capable, with the same strength as our 10'8 model but in a larger, more spacious design that’s ready for even bigger adventures.
If you're looking for a lightweight, versatile paddle board that offers more room to stretch out, bring along a friend (or two!), or pack more gear for your journey, the Cruise 12' is the perfect choice. With its sleek new design and upgraded features, you’re bound to stand out wherever you paddle.
Upgraded Features
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Ultra-Light & Tough: Our patented ESL™ Construction ensures the 12' is just as light as it is strong, weighing in at just 10.7kg.
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Large Deck Pad: With more grip and more space than ever before, you’ll have plenty of room to bring along extra mates, SUP pups, or gear.
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Bold New Look: The fresh colourways don’t just perform. they look the part. Get ready to turn heads out on the water.
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Complete Adventure Kit: Paddle, pump, leash, and bag. All included, so you’re set to launch straight away.
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Faster, Smoother Tracking: Our upgraded US Surf Fin gives you better speed and stability, allowing you to glide effortlessly across the water with added stiffness for improved balance.
Board Specs
Dimensions
Maximum user weight
Inflated board weight
Package weight
Suggested experience level
Psi
What's In The Box
Accessory Specs
Bag dimensions
Paddle
Fin box
Paddle length
Material
Featuring 20% Lighter ESL Technology
Robust Design Tested To 28PSI
Built To Last With 5-year Warranty

Performance-Driven Details
- Gear up with ease – Patented detachable bungees for easy gear storage.
- Carry with ease – Durable woven handles for easy transport.
- Grip & comfort – 22% more deckpad means you have more space to get comfortable & have more grip on your SUP.
- Capture it all – Built-in camera mount for epic shots.
- Your adventure your way - Transform your SUP into a kayak
- Versatile performance – US fin box with a touring fin for adaptability.
Everything You Need, From Box To Beach

Dual Action Pump
Inflate your paddleboard twice as fast with our dual-action SUP pump, designed for effortless inflation and quick deflation.

New Ultra Durable Paddle
Glide through the water with our lightweight Glide through the water with our lightweight aluminium SUP paddle, offering durability, adjustable length, and a comfortable grip. SUP paddle, offering durability, adjustable length, and a comfortable grip.

SUP Backpack
Carry your paddleboard with ease using our durable SUP backpack, featuring padded straps and spacious compartments for all your gear.

New US Surf Fin
Enhance your board’s stability and tracking with our high-performance US Box fin, built for easy installation and smooth paddling.

New Bottle Holder
Keep your drink close with our neoprene bottle holder — it suctions securely to your SUP, so hydration is always within reach. Simple, sturdy, and designed to stay put while you paddle.

Ankle Leash
Stay secure and paddle with confidence thanks to the included ankle leash. Built for reliability, it keeps you safely tethered to your board. The coiled design reduces drag in the water, while the padded cuff ensures all-day comfort. Lightweight and easy to stash, it’s a small addition that makes a big difference on every outing.

Repair Kit
Keep your adventures going with our SUP repair kit, equipped with essential patches and adhesive for quick and reliable board fixes.

Phone Case
Protect your phone on every adventure with the waterproof phone case – an essential built for life on the water. Designed with a secure seal and touch-sensitive screen cover, it keeps your phone dry while allowing full use of its features.
Got Questions?
Can this board be used in any water type?
Yes! The Cruise paddleboard range has been designed to glide across still lakes or sea waves. Patented ESL (Exo-Surface Laminate) technology means our boards are designed to never sag, ensuring optimal stability and performance on unstable water conditions. Just make sure you have your lifejacket and safety leash attached whenever you get on the water.
Can I convert these SUP's into Kayaks
Purchase an additional kayak conversion kit for seamless transitions from SUP to Kayak. These SUP's are fitted with D-rings so you can attach your inflatable seat and kayak paddle to the board, ensuring everyone can embark on thrilling kayak adventures.
Do these have a warranty?
Yes these boards come with a 5 year warranty to give you peace of mind on the water.