Spring Sale Now Live! Don't Miss Out
Cruise Boards From £359.99
Checkout our fastest SUP. Sprint on Sale now!
Save 22%
Bluefin SUP and Kayak Carry Strap

Carry Strap

Sale price£17.99Regular price £22.99
Save 13%
A black compressor adapter with a gray nozzle, designed for use with air compressors and pumps for inflation of SUP or kayak.

Compressor Adapter

Sale price£12.99Regular price £14.99
Save 15%
A three-piece black and green Cruise Carbon Drive paddle for stand-up paddleboarding. The handle is ergonomically designed and the blade has a teardrop shape.

Cruise Carbon Drive Paddle

Sale price£114.99Regular price £134.99
Save 15%
A travel-friendly Bluefin Cruise paddleboard backpack with rugged durability, designed for carrying paddleboard and equipment, featuring large storage space and organized compartments.

Cruise Core Bag

Sale price£66.99Regular price £79.00
Save 16%
A three-piece black, blue, and white paddle designed for stand up paddleboarding, with adjustable shaft

Cruise Drive Paddle

Sale price£75.99Regular price £89.99
Save 15%
A black and gray Bluefin lite paddleboard backpack with blue accents and straps, featuring the brand's logo.

Cruise Lite Backpack

Sale price£75.99Regular price £89.00
Save 16%
Black padded bag with blue zipper and logo, designed for carrying paddleboards securely.

Cruise ProBoard Backpack

Sale price£58.99Regular price £69.99
4.8
Coming soon in 2026!Sign Up For New Limited DesignsSave 31%
Two surfboards with colorful designs under a disco ball, with text 'COMING SOON' in white pixelated font.

Cruise Retro 80s Special Edition 10'8 Premium Inflatable SUP Paddleboard

Sale price£449.00Regular price £649.99
Black price tag icon with a hole for attachment. Ideal for sale items and product labeling.
Few Units

Not restocking

Black vinyl record icon with a white center and groove detail.
Retro

Design

Black icon of a pencil and ruler crossed, representing design or drafting tools.
Limited

Edition SUP

Save 33%
A black Dri-Tide cooler bag with a rigid lid, adjustable shoulder strap, and webbing handles.

Dri-Tide Cooler Bag

Sale price£99.99Regular price £149.99
5.0
Save 13%
A black Dri-Tide deck bag with blue accents, featuring handles and a logo on the front, designed for water resistance and storage.

Dri-Tide Deck Bag

Sale price£99.99Regular price £114.99
4.9
Save 46%
bluefin electric pump for inflatable paddleboard, showcasing the nozzle attachments you receive with the pump

E-Swift Lite 20PSI Electric Pump

Sale price£69.99Regular price £129.00

Built To Last

Our new range features a 5 Year warranty

Eco-Positive Approach

Actively working on reducing our carbon footprint

Leaders of Innovation

Designed by a team of industry experts

Unmatched Customer Service

Average response time of 5 hours
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