Lightest & Strongest SUP

The Cruise is 20% Lighter than our previous model but has kept Bluefins trusted strength. Our new ESL construction means we have been able to shed the Kilo's, not the quality.

All-Round Board

Designed for versatility, the Cruise is the ultimate all-rounder, perfect for beginners and experienced paddlers tackling lakes, rivers, and coastal waters.

5 Year Warranty

Built to last, the Cruise comes with an industry-leading 5-year warranty, giving you complete confidence in its durability and performance.

Complete SUP Package

Everything you need to hit the water is included: a premium paddle, high-pressure pump, travel backpack, and essential accessories for a hassle-free adventure.

Paddle-Ready Specs & Features

Board Description

This Christmas, get the Cruise Evolution Series as a premium bundle with a Releash waist leash, Electric Pump and full Kayak Conversion Kit. You’ll save over £50 compared to buying everything separately, and you’ll have everything you need for years of fun on the water.

Our 2025 Cruise boards are shaped by 10 years of rider feedback. They’re lighter, just as strong and built for every level. Fresh colourways, upgraded features and a 5-year warranty make them ready for any adventure.

Key Upgrades:
• Ultra-light ESL™ construction
• Supersized deck pad
• Bold new look
• Complete adventure kit

The E-Swift Electric Pump is compact and powerful, plugs into a 12V car socket, inflates up to 20 PSI and stops automatically at your chosen pressure.

The Kayak Conversion Kit is our most popular accessory. The inflatable seat is lightweight and comfortable, and the extra blade attaches cleanly to your paddle for smooth movement on the water.

The Releash waist belt adds both safety and convenience, giving you fast board detachment and easy access to the release mechanism. Perfect for fast-flowing water or everyday paddling.

Santa’s SUP Bundle is only available for the first 12 days of Christmas, so don’t wait.

Board Specs
Dimensions
325 x 82 x16cm & 128 x 32 x 6 inches
Maximum user weight
150kg
Inflated board weight
9.1kg
Package weight
16.6kg
Suggested experience level
Great for all levels
What's In The Box

Cruise 10'8 Paddleboard
Aluminium Double Strength Travel Paddle
Swift Pro Pump
ProBoard Backpack
9in US Surf Fin
10ft Ankle Leash
Quick-Suck Bottle Dock
Waterproof Phone case
+ E-Swift Electric Pump
+ Kayak Conversion Kit
+ Releash Waist Release

Accessory Specs
Bag dimensions
90cm x 46cm x 23cm / 37" x 18" x 9" inches
Paddle
Twice the strength, with the same lightweight feel. Featuring a refined blade design for faster, smoother strokes and maximum speed.
Fin box
9in US Surf Fin
Paddle length
Max height: 210cm & 83 inches
Min height: 175cm & 69 inches
Material

All our boards are built to last with market leading standards. We use brand new patented ESL technology as well as Military grade PVC construction and super reinforced composite dropstitch to make sure these boards are strong enough to last you years.

Bluefin SUP features labeled parts including leash, grip, traction pad, fin, and handle.

Performance-Driven Details

  1. Gear up with ease – Patented detachable bungees for easy gear storage.
  2. Carry with ease – Durable woven handles for easy transport.
  3. Grip & comfort – Crocodiamond deck pad with kickpad for smooth turns and secure footing.
  4. Capture it all – Built-in camera mount for epic shots.
  5. Your adventure your way - Transform your SUP into a kayak
  6. Versatile performance – US fin box with a touring fin for adaptability.

Everything You Need, From Box To Beach

Bright blue Bluefin Swift Pro Pump with gauge on an orange background. Ideal for inflating paddleboards.

Dual Action Pump

Paddle parts including a blade, adjustable shaft, and handle on a colorful background.

New Ultra Durable Paddle

Bluefin SUP travel bag in black with blue accents, featuring "Born to Paddle" logo design.

SUP Backpack

Blue fin paddle board fin against a gradient orange background, showcasing its streamlined design.

New US Surf Fin

Bluefin logo with graphics illustrating various paddleboard maneuvers and movements.

New Bottle Holder

Coiled SUP leash from Bluefin with adjustable ankle strap on an orange gradient background.

Ankle Leash

Gray waterproof container with a lid labeled "OPEN," featuring the Bluefin logo.

Repair Kit

Bluefin SUP waterproof phone case with a lanyard, set against a gradient background.

Phone Case

Got Questions?

Can these boards be used on any water type?

Yes! The Cruise paddleboard range has been designed to glide across still lakes or sea waves. Patented ESL (Exo-Surface Laminate) technology means our boards are designed to never sag, ensuring optimal stability and performance on unstable water conditions. Just make sure you have your lifejacket and safety leash attached whenever you get on the water.

Can I convert these SUPs into kayaks?

You can purchase our kayak kits which are complete with these boards for seamless transitions. You recieve a comfortable inflatable kayak seats and kayak paddle, ensuring everyone can embark on thrilling kayak adventures.

Do these boards come with a warranty?

Yes these boards come with a 5 year warranty to give you peace of mind on the water.

Didn’t find your answer

Don't hesitate to contact us our average answer time is 5hrs

Team members illustrated in circular frames, smiling against a light blue background.