Prime Deals Now Live!

Free Gift With Every SUP!

Home SUPs Deals Outlet Cart

Collections

Two friends sit on the beach in oversized jackets, enjoying a fire and laughing among tall grass.

Accessories41

Woman performing yoga on a blue paddleboard in calm water.

Activity

Inflatable paddleboard with textured deck, center fin, pump, backpack, and accessories for travel.

Advanced2

A black quick-release waist belt designed for water sports

All Products (B2B ONLY)55

Aerial view of five colorful paddleboards arranged in a circle on clear water.

All-Round1

Man wearing a jacket stands on rocky terrain, smiling under a clear blue sky.

Apparel7

Black waterproof paddleboard bag with blue accents on a paddleboard at the beach.

Bags & Trolley's9

Tandem 15-foot inflatable SUP package with two paddles, backpack, pump, fins, leashes and accessories

Beginner1

Waterproof action camera mounted on a paddleboard, with droplets on the surface.

Cameras1

A person paddle boarding on a calm lake, surrounded by mountains and lush trees at sunset.

Clearance3

Hand holding a blue fin by a stand-up paddleboard at the beach, with ocean waves in the background.

Fins & Leashes11

Bluefin Active Expedice 36 cooler on sandy beach with grass, featuring a rugged design for outdoor adventures.

Fridges

Electric air pump in gray with digital display, 12v, and multiple nozzle attachments.

Gifts Under £10040

Inflatable paddleboard kit including board, paddle, fin, pump, backpack, and accessories in blue and gray.

Gifts Under £40047

Tandem 15-foot inflatable SUP package with two paddles, backpack, pump, fins, leashes and accessories

Intermediate2

Woman paddles on a pink SUP with her dog, enjoying a sunny day on clear water.

Kayak Kits & Paddles8

A person paddles a blue kayak on clear water, showcasing a serene outdoor experience.

Kayaks & Docks

Leashes2

Woman in beach attire holding a paddleboard, standing in tall grass with coastal homes in the background.

Lightweight2

Inflatable paddleboard kit with paddle, pump, fin, backpack, and waterproof phone case in blue and black.

New Boards3

Foot on a paddleboard with a paddle in the water, showcasing active paddling on a clear day.

Paddles7

Inflatable paddleboard kit including board, paddle, fin, pump, backpack, and accessories in blue and gray.

Pre-orders17

Inflatable paddleboard and air pump displaying 8.00 PSI on the digital gauge.

Pumps3

Inflatable paddleboard kit with two boards, pump, fin, backpack, and accessories in blue and gray colors.

Speciality3

Person on a paddleboard gliding over calm water, surrounded by natural scenery. Bluefin SUP gear visible.

Speed/Touring2

Three people carry colorful Bluefin SUP boards along a sandy shore with gentle waves.

SUP Boards14

A Bluefin paddleboard rests on rocky shore with a vibrant campfire in the foreground and serene water landscape.

SUP Deals50

Built To Last

Our new range features a 5 Year warranty

Eco-Positive Approach

Actively working on reducing our carbon footprint

Leaders of Innovation

Designed by a team of industry experts

Unmatched Customer Service

Average response time of 5 hours