With every board you buy, we plant a tree, turning your purchase into a step towards carbon neutrality. To date, our green canopy spans over 100,000 trees across Africa, offsetting more than 3 million certified tonnes of CO2e. It's our way of ensuring that your adventures leave a positive mark on the planet.

We're immensely proud to team up with Surfers Against Sewage, leading efforts for clean water, fighting plastic pollution, and helping oceans recover. This charity gets thousands across the UK to clean up their local areas, raising awareness about plastic pollution.

Our entire range of boards and paddles is now elegantly packaged in recycled paper, significantly reducing our reliance on single-use plastics. We’re continuing to phase out any remaining plastic used in the process and aim to be 100% plastic free in the next five years.

We prioritise recycled fabrics where we can when designing stage of our products. Our Cruise Lite models feature laser-etched designs which minimises waste and the use of hazardous dyes and materials. All our Bluefin T-shirts are made of 100% recycled materials while our Heatwave changing robe uses 60% recycled sherpa fleece.

Our Bluefin team's environmental passion influences everything we do, from design to marketing. This commitment leads to impactful decisions supporting our sustainability goals, like beach clean-ups, second-hand board sales, and using recycled materials. These efforts collectively push us towards a greener future.