bluefin team

Bluefin SUP is family owned and operated on an idyllic farm in the hills of West Yorkshire. What began in 2013 as the passionate pet project of water sports enthusiast and recent graduate Will exploded into a booming business with the help of his partner Charlotte. Our founders quickly realised that being control freaks is a good thing which is why we conduct all our own research, design and customer service right here on the farm. Every Bluefin product has been dreamed up and tested by us before being sold directly to you without any added costs from middlemen. So who is Bluefin Trading? We are a diverse group of outdoor enthusiasts, ale-drinkers and friends with a passion for providing you cutting-edge equipment to stay fit and have as much fun as we do. At Bluefin we not only love what we do, we design and use our own products and know you’ll love using them too.


Founder / Managing Director


Co-Founder / Managing Director


Co-Founder / Marketing Director

team bluefin

Ecommerce Manager